cult following

Translations
культовые последователи
The movie has a cult following despite its initial poor reviews.
У фильма есть культовые последователи, несмотря на первоначальные плохие отзывы.
Definitions
A cult following refers to a group of fans or enthusiasts who are highly dedicated to a particular person, work, or brand, often characterized by their passionate loyalty and sometimes unconventional beliefs or practices surrounding the subject.